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Beyonce and Take That are playing a game of chart tit-for-tat this week, with the American diva knocked from the top of the singles chart by the Mancunians, but taking her revenge on the radio airplay chart, where her If I Were A Boy takes the throne as Greatest Day abdicates.
Radio gave the red light to Beyonce's last single Green Light after it reached number 17 on the airplay chart, but it loves If I Were A Boy, which polled an audience of 77.44m from 2,790 plays on 108 stations last week. That is the sixth largest audience of any song so far this year, and owes much to 20 plays on Radio One and 15 on Radio Two, which provided a joint 47.24% share of its listeners. In terms of plays, its biggest supporters were The Hits (85 plays), 95.8 Capital FM and Leicester Sound (55 spins apiece). If I Were A Boy also continues at number one on the TV airplay chart, where its promotional video clip extends its stay at number one to four weeks, with a tally of 477 plays, including 54 plays each from Bubble Hits and MTV Hits, and 53 from MTV Base.
Few tracks manage the triple of highest ...