SA's sponsorship boom still on a roll.

Byline: Zeena Isaacs

SA's sponsorship boom still on a roll However, there are danger signs from the world financial crisis and rising inflation, writes ZEENA ISAACS THE worldwide financial crisis may pose one of the biggest threats to SA's rapidly growing sports sponsorship industry, but despite this the immediate future looks bright thanks to the 2010 Soccer World Cup. Independent market research company BMI says SA's success at hosting some of the world's top sporting events in the past is a major drawcard for potential sponsors.

BMI says more than R5,5bn was invested in local sponsorships in 2007, with the average annual compound growth rate at more than …