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Countertrade's impact on the supply function.
COUNTERTRADE IN PERSPECTIVE
Countertrade, a trade-balancing method whereby goods or services are exchanged for other goods or services in full or partial payment for a sales transaction, has long been an interest of business executives and researchers. Countertrade enables firms to sell products in markets where other forms of payment may be difficult or precluded. While U.S. businesses have traditionally turned away from countertrade demands and insisted on compensation in the form of cash, letters of credit, or borrowed funds from private or public sources, many firms have found that to compete in the global marketplace and to enter new markets, countertrade must ...
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