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Naked London has hired Malcolm Green, the former executive creative director of Delaney Lund Knox Warren & Partners, as it attempts to adopt a new positioning based around creative execution.
Green will head a new creative unit at Naked that will build relationships with creative talent in film, music, design, technology and other related areas.
Naked launched in 2000 with the ambition of supplying a new model of objective communications strategy. However, its new focus will look towards digital technology and new production techniques to deliver creative ideas outside of …