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SPORT BEFORE UTILITY; 1950 WILLYS JEEPSTER.(NEWS)
Byline: JOHN F. KATZ
IN 1943, WILLYS MANAGEMENT ROLLED the dice on a bold idea. They bet that Ford, which shared the contract to supply military Jeeps, wouldn't want to build Jeeps after the war but that the public would want to buy them. Willys registered "Jeep as a trademark, and designer Brooks Stevens developed a new product line derived from Jeep components and rugged, Jeep-based styling.
Simple body panels that could be stamped by the home-appliance industry helped speed a pioneering all-steel station wagon into production by July 1946, followed by a pickup in "47. In spring 1948, Willys added the Jeepster, a breezy five-seat sport phaeton that shared the wagon's 104-inch chassis. There was nothing like it on the market, and that was the idea.
The first Jeepsters were powered by a flathead four, but Willys later added two sixes and an overhead-intake (F-head) version of the four-banger. All Jeepsters had a simple independent front suspension by transverse leaf spring; four-wheel drive was not available. A 1950 facelift brought a handsome V-shaped grille and stripped bright trim off the side and the rear.
Terri Scott wanted a Jeepster for as long as she could remember. With her husband, Gregg, she finally acquired a mechanically sound but rusting 1950 model in 2006. Her father, Anson "Skip Loose, restored it in time to win an AACA Second Junior at Hershey in "07. ...
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...driving him to school in a Willys Overland Jeepster. Years after Joe died in 1989, members of the Midstates Jeepster Association helped John restore the car...gave me $1 million." Brayton said a Jeepster in good condition might sell for $40...
- Chrysler Introduces The Jeep(R) Jeepster Concept - The Best of Both Worlds
- Press release article from: PR Newswire January 4, 1998 700+ words
...heritage. The newest concept -- the Jeep Jeepster -- deserves consideration for that list...As we developed the concept of the 'Jeepster,' we envisioned a life-style vehicle...to search Jeep heritage and settled on Jeepster, from the rare and now quite collectible...
- JEEPSTER CONCEPT WOWS MOTOR SHOW VISITORS OF ALL AGES.
- Press release article from: PR Newswire October 24, 2000 700+ words
...and powerful 4.7 litre V8-engined Jeepster combines a sports car performance with...become reality.'' But he insisted the Jeepster would not follow the Cruiser into production...are not going into production. ``The Jeepster combines elements of a true Jeep such...
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- Newspaper article from: Birmingham Evening Mail (England) October 27, 2000 700+ words
THE 4.7-litre Jeepster concept car has been drawing massive crowds at the Motor Show, but the manufacturer is still insisting it has no plans to put...
- Orgullo sobre ruedas/ Todo un simbolo: Jeepster 1950.(Automotriz)
- Newspaper article from: Reforma (México D.F., México) August 17, 2002 700+ words
...fue un regalo. Estaba en un paseo por avioneta rumbo al estado de Veracruz y al aterrizar en un ato particular vi el vehculo Jeepster modelo 1950. En sus buenos tiempos era usado para remolcar aviones. Por supuesto, el vehculo, por el paso de tantos aos...
- Brooks Stevens and Ingenium Product Development to Merge.
- Press release article from: PR Newswire October 1, 2007 700+ words
New Brooks Stevens will be among largest, most comprehensive...Wis., Oct. 1 /PRNewswire/ -- Brooks Stevens and Ingenium Product Development...Ingenium will acquire the assets of Brooks Stevens, and the new company will go forward...
- ULTIMATE TASTE-MAKER BROOKS STEVENS' CREATIONS ON EXHIBIT IN...
- Newspaper article from: The Capital Times (Madison, WI) Lynch, Kevin June 7, 2003 700+ words
...you where you wanted to go, designer Brooks Stevens kept you snug in the cocoon. Whatever...Industrial Strength Design: How Brooks Stevens Shaped Your World," running at the...more and better creature comforts? Brooks Stevens was the Wizard of Ahs. E-mail...
- BROOKS STEVENS.(ARTS & ENTERTAINMENT)
- Newspaper article from: Wisconsin State Journal (Madison, WI) June 29, 2003 700+ words
Byline: Amanda Henry Brooks Stevens was born in Milwaukee in 1911 and, except for a few years studying...Stevens name lives on in the design world. The current president of Brooks Stevens Design is Kipp Stevens, Brooks' son.
