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To recognize where you want to go, you must first know where you are.
At Finning Ltd., we have undertaken a process to better understand the nature of our business and our relationship with our customers in order to set in place a strategy for the future. Several years ago, we found that revenues and profits were dropping as the economic cycle turned downward. We downsized and divested in order to remain profitable, but while making these needed cutbacks, we recognized the need for a plan that would achieve even better results in the next growth cycle.
We began with the question, "What exactly is our business?" and followed up with, "Will our customers of ...