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Creating virtual values. (challenges of emerging networked economy)
The "networked economy" challenges us to find new ways to deliver value to customers
If you have ever used a telephone banking service, ordered a pay-per-view movie or checked your e-mail, you have availed yourself of a traditional service in a fundamentally different way than you would have just a few years ago. The element missing from these transactions was that of "place"; in other words, you didn't have to go to a bank, a video store or a post office to obtain access to the service. But there is more: Technology has not merely moved the point of access from a storefront to your home or office; instead, access has been channelled through digital devices found in ...
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