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Media Lifeline: Outdoor specialists.

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| November 07, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The big players have taken turns to revise their outdoor arrangements in a bid to lead the sector.

NOVEMBER 2002: A new wave of consolidation in the outdoor media market begins when OMD moves its outdoor planning and buying out of Outdoor Connection (a joint venture between OMD, PHD and Alban Communications, an independently owned company run by Alan Simmons) and into the Aegis-owned Posterscope.

JUNE 2003: OMD and Alban sell their stakes in Outdoor Connection to PHD and the brand effectively disappears. Alban (which also owns Concord) forms a join venture with Interpublic's poster specialist, IPM, to create a buying unit called Helix. Meanwhile, WPP has continued to consolidate its group outdoor business into its own poster unit, Portland.

JULY 2004: And WPP makes further moves to dominate the sector when it acquires PPL, an independent company with a 20 per cent share of the UK market, and merges it with Portland. The new unit, called Kinetic, is headed up by the PPL boss, Eric Newnham.

AUGUST 2005: Now Aegis moves to safeguard Posterscope's market leadership by acquiring ...

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