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Close-Up: 24 hours with ... Giles Hedger.
Name: Giles Hedger Job: Chief strategy officer, Leo Burnett Group Professional mission: Absolute perfection Personal mantra: Only fools deal in absolutes
11.00pm Troubled dreams of financial apocalypse. We're queuing on the coast road and the Wild Bean Cafe has been looted.
6.15am Wake like a coiled spring. Resolve to take control.
6.20am Dominate the alarm clock by stuffing it into my pillow-case.
7.10am Scrape blueberry jam from cuff while performing a family canon of The Wheels on the Bus.
7.30am Drive to the gym.
7.45am Refuse to let Audi Man swim through me this time.
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