Close-Up: Live Issue - How Nokia is putting the mobile centre stage.

Nokia's new 'reality' campaign shows how the mobile phone could become the gateway to our lives.

Tapping into our inner voyeur, Nokia has created a global campaign that opens up the fictional lives of three beautiful twentysomethings through their mobile phones.

The six-week series, created by Wieden & Kennedy, follows the 24/7 real-time antics of Anna, Luca and Jade in three different time zones: London, Los Angeles and Shanghai respectively.

However, the three storylines are told, in their entirety, through text messages, pictures, videos and voicemails from fictional friends, lovers and family members.

At its heart, the campaign revolves around the concept that you learn more about a person by looking through their phone than by talking to them for an hour. The different elements are connected by the line: 'My phone knows everything about me. If you found my phone, would you look through it?'

In total, Wieden & Kennedy has put together 3,750 pieces of scripted content to tell their tales online - on Facebook and on www.someoneelsesphone.com. And this number will rise, as viewers interact with the characters online and via text messages.

The idea for the campaign came from the creative team of Fabian Berglund and Ida Gronblom, who wanted to create something that 'felt much closer to the lives of young people' and tapped into the feeling of panic people experience when they lose their mobile phone.