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Hotline: MBNA awards account to Mediaedge:cia.(Brief article)

Campaign

| November 07, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

MBNA has awarded its pounds 14 million pan-European media planning and buying account to Mediaedge:cia. The agency won the account after a final shootout against Arena BLM. Universal McCann and Carat were involved in earlier stages of the pitch.

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