AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Two weeks in advertising can be a very long time, especially if you're Nationwide.
For instance, your agency could resign your business, you could put together a provisional pitchlist, your head of brand strategy could leave and you could find yourself scrapping your review. Nationwide is now thought to be trying to woo back its old agency, Leagas Delaney, which has come out of the whole debacle rather well.
Vodafone, meanwhile, has moved swiftly to engineer a head-to-head pitch between the incumbent, OMD, and Carat for its pounds 58 million UK media planning and buying business. The two agencies, recently engaged in a battle for the consolidated …