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The Work: New Campaigns - UK.(Boots)(Transport For London)(briefs)

Campaign

| November 07, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
 
STELLA ARTOIS/TRIPLE FILTERED 
Credits 
Project: Triple filtered 
Clients: Ligia Goncalves, global marketing director; Adam Oakley, 
marketing director UK, Stella Artois 
Brief: Launch Stella Artois 4 per cent as the smoothest 4 per cent lager 
Creative agency: Mother 
Writer: Mother 
Art director: Mother 
Planner: Mother 
Media agency: Starcom 
Media planner: Steve Keenan 
Production company: Sonny London 
Director: Fredrik Bond 
Editor: Rich Orrick 
Post-production: The Moving Picture Company 
Audio post-production: Factory 
Exposure: TV, cinema 

Mother's first TV work for Stella's 4 per cent variant follows the 60s French Riviera theme of the poster work that broke ...

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