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The Week: VCCP retains pounds 20m comparethemarket.com business.(Brief article)
VCCP has retained the pounds 20 million ad account for the price comparison website comparethemarket.com. The agency picked up the business following a final pitch against Beattie McGuinness Bungay, handled by the AAR.
The account came up for review in September. The company claims it called the pitch so it could 'examine its creative options in an increasingly competitive environment'.
It is now expected to increase its emphasis on advertising in an economic climate that is seeing more people use price comparison sites to hunt for the best deals online.
Mark Vile, the marketing director for ...
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