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The Week: Media reviews - I-level lands Bayer digital.(Bayer HealthCare L.L.C. Consumer Care Div.)(Brief article)
I-level has won the Bayer Consumer Care digital media planning and buying account. The account covers the pharmaceutical group's portfolio of brands, which includes Rennie, Berocca and Canesten, and comes after Bayer shifted its pounds 11 million offline media planning and buying account from PHD to Mindshare last week.
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