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The Week: Media News - Absolute signs Ambi deal.(Absolute Radio UK)(Ambi Pur)(Brief article)

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| November 07, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Absolute Radio has secured a deal with the air freshener brand Ambi Pur to sponsor its new drivetime show, The Geoff Lloyd Hometime Show.

The sponsorship will run for six months and will consist of prerecorded trails and in-show credits, as well as an in-show feature titled the Ambi Pur Fresh Track. The deal, which is part of a pounds 1.4 million media campaign for Ambi Pur, ...

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