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The Week: Advertising News - Corrie in five brand tie-in.(Brief article)
Coronation Street will celebrate its 50th anniversary by partnering five British brands.
ITV Global Entertainment, which is negotiating the deals, has drawn up a list of partners, which includes soap, tea, coffee, chocolate and bread brands. It hopes to finalise the deals by January. The tie-ins will enable the brands to use Coronation Street's actors in their marketing activity, an anniversary logo, and give them ...
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