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The Week: Advertising News - Majority find ads 'helpful'.(Survey)(Brief article)

Campaign

| November 07, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Consumers welcome advertising as a helpful way to find out about new products, according to a new report by the Advertising Association.

The report, which cites research conducted by the pollster Yougov, found that 64 per cent of respondents agreed that advertising is a good way to ...

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