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MEC scoops Aegon UK media account.(Mediaedge:cia )(Brief article)
The WPP-owned Mediaedge:cia has won the estimated pounds 3 million UK media planning and buying account for Aegon, the life insurance and pensions provider.
MEC won the account after a pitch against the incumbent, Ptarmigan Media, and other undisclosed agencies.
The Dutch insurer first called the review in October last year following the appointment of Steve Clode as its UK director of marketing and consumer strategy.
Aegon UK appointed Leith to handle its ad account in September with a brief to create a new communications strategy for the company.
In the same month, it signed an estimated pounds 30 million, five-year deal with the Lawn Tennis Association to become the first lead ...
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