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LMFM lands digital Lib Dems business.(Lean Mean Fighting Machine )(Brief article)

Campaign

| November 07, 2008 | COPYRIGHT 2008 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Liberal Democrats have appointed Lean Mean Fighting Machine to handle the party's digital advertising account, without a pitch.

The agency will be briefed to work on a number of unspecified digital projects to help raise awareness of the party's policies.

The move is the first time that the Liberal Democrats have appointed a specialist digital agency, and is also the first time that Lean Mean Fighting Machine has worked with a political party.

Over the past few years, the Liberal Democrats have worked with a number of agencies on a project basis, including ...

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