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Injury specialist calls pounds 10m ad review.
The National Accident Helpline is on the hunt for an agency to handle its pounds 10 million advertising account.
The company has been approaching agencies directly, with a brief to take a new and fresh approach to the brand's marketing.
It is thought to have drawn up a shortlist of agencies including Publicis, Hurrell Moseley Dawson & Grimmer and Saatchi & Saatchi, with a pitch set to be held at the end of November. An appointment is expected before the end of the year.
In recent years, the National Accident Helpline, which helps people claim compensation after an injury, has used the Direct Response Television Centre to handle its advertising.
The agency has produced a number of ads for ...
- IN BRIEF: Accident helpline
- Newspaper article from: The Independent - London January 21, 1996 700+ words
Legal & General is introducing a 24-hour accident helpline - 0800 136903 - for motorists insured with the company.
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- Magazine article from: New Media Age Howells, Andrew September 11, 2003 700+ words
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- Magazine article from: New Media Age Sheldon, Nigel June 10, 2004 700+ words
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The Federal Aviation Administration announced this May that the national accident rate for general aviation went up slightly in 2001. The average went up to 6.56 accidents per 100,000 flight hours from 6...
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- Magazine article from: Point of Beginning August 1, 2003 700+ words
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- UK Personal Injury Litigation 2007 - Gain insight into recent developments in...
- Press release article from: M2 Presswire September 5, 2007 700+ words
...claims in 2006-7. Accident intermediaries National Accident Helpline and Injury Lawyers 4U recorded the first and...highest advertising spends respectively in 2006. National Accident Helpline spent GBP6.2 million on advertising, overtaking...
- "UK Personal Injury Litigation 2007" by Datamonitor September 2007.
- Press release article from: M2 Presswire September 6, 2007 700+ words
...claims in 2006-7. Accident intermediaries National Accident Helpline and Injury Lawyers 4U recorded the first and...highest advertising spends respectively in 2006. National Accident Helpline spent [pounds sterling]6.2 million on advertising...