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Iris nets DCSF Xmas safety campaign.(Department for Children, Schools and Families )(Brief article)
The Department for Children, Schools and Families has appointed Iris to handle a campaign to promote health and safety in the home, after a three-way pitch against undisclosed agencies, handled through COI.
The campaign will run across digital, print and in-store platforms, and will be aimed at parents with children under the age of five, highlighting the health and safety risks in the home.
Phase one of the campaign, which aims to educate parents on how to reduce risks, will break just before Christmas, when accidents are most likely to happen.
The ad push will ...
- Fire chiefs hit out over Xmas safety.
- News wire article from: Europe Intelligence Wire January 5, 2006 700+ words
(From Aberdeen Press & Journal (UK)) Tayside fire chiefs have told of their disappointment that the public did not heed festive safety warnings. It came after Tayside Fire and Rescue Service attended more than 250 call-outs from Christmas Eve to January 3. The service described it as a "busy
