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HMV calls digital review.(Brief article)
The music, DVD and games retailer is seeking an agency for its digital account.
HMV, the high-street and online retailer, has kicked off a pitch for its digital advertising account.
The company has approached several agencies and is currently putting together a shortlist. It is understood that HMV aims to have made a decision before the end of the year.
The account will be predominately focused on digital advertising, with some in-store activity. The appointed agency will handle HMV's transactional activity, in-store and online marketing to drive people to its website, and ongoing management of its website, HMV.com.
Agencies have been briefed to find an answer as to how HMV can overlap its in-store and online ...
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