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Burberry in agency talks: clarification.(Brief article)
Last week's issue of Campaign carried a story headlined: 'Burberry calls global pitch.'
Burberry has asked us to clarify that it is not seeking any creative resources or pitching its global advertising account. The brand is talking to advertising agencies and strategic consultancies as it considers new ways to engage consumers whilst evaluating its current marketing methods and effectiveness.
A company spokesman said: 'Burberry has not sought to and is not looking to hire a creative agency. Burberry is always looking for new and innovative ways to engage consumers and to support its marketing strategy. All creative work will ...
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- Magazine article from: WWD Fallon, James March 8, 2001 700+ words
...LONDON -- In a surprise development, Burberry has decided "by mutual agreement" not...end of the month. The news comes as Burberry's parent, Great Universal Stores PLC...later this year. Rose Marie Bravo, Burberry's chief executive, told WWD in an...
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- Magazine article from: WWD Wilson, Anamaria March 25, 2002 700+ words
NEW YORK -- Burberry is adding a third string to its bow...said Eugenia Ulasewicz, president of Burberry USA. "It's a small piece of the...out of the company's longtime Thomas Burberry line, which was launched in the Eighties...