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Agencies line up for Honda pan-Euro brief.(Brief article)
Honda has approached agencies with a pan-European brief to launch its hybrid family saloon Insight.
A number of agencies have been approached and a brief has been sent out to tender.
The review is being handled by Chris Brown, the marketing manager at Honda, from the company's European headquarters in Reading.
Wieden & Kennedy handles all of Honda's brand work and created the 'impossible is nothing' line. It is unknown if the agency has been asked to repitch. It is thought that Honda is talking to agencies in a bid to ensure the launch work is fresh and innovative.
The new Honda Insight is due to go on sale in spring 2009 and a concept version of the hybrid car was displayed at the Paris Motor Show in September. Described as 'an affordable family hybrid' car, the Insight will be a direct competitor to Toyota's hybrid car, the ...
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