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Zenith lands pounds 2m Jordans media task.(Brief article)
Jordans, the cereal manufacturer, has appointed ZenithOptimedia to handle its pounds 2 million media planning and buying account.
The move sees the Jordans business move out of MPG without a pitch following the acquisition of Jordans by Associated British Foods in June 2008.
It will be consolidated into ZenithOptimedia, which handles the ABF media planning and buying business.
Jordans' creative agency, VCCP, is unaffected by the change. It recently relaunched the Jordans muesli range with a press and poster campaign that highlighted the brand's natural growing of ingredients using the line: 'Jordans. We know our food.'
ZenithOptimedia ...
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