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Muller kicks off ad review.(TBWA/London)(Brief article)
Incumbent TBWA is expected to defend the pounds 5 million Muller Corner account.
Muller has kicked off a review of the pounds 5 million advertising account for its Muller Corner brands, and is approaching agencies to pitch.
The process is in its early stages, with a small number of undisclosed agencies having been contacted for initial meetings. The successful agency will take on all the above-the-line advertising for Muller's 18 Corner varieties.
The incumbent, TBWA\London, will defend the account. The agency secured the advertising for the Corner brands along with the rest of Muller's pounds 14 million advertising account in 2004, following a pitch against Abbott Mead Vickers BBDO, HHCL/Red Cell and M&C Saatchi.
Muller's decision to review the account casts doubt over the future of TBWA's relationship with the Bavarian dairy company, which already has a mixed history.
In 2004, shortly after the agency secured the business, the marketing director responsible for its appointment, Andrew Harrison, ...
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...40% share, followed by Nestle with 25% and Muller with 16.5%. Muller Corner Squeezers already hold 8.6% of the pounds...Digestive variants. The range supersedes the Kellogg Muller Corner line, which Wood claimed had only ever been...
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- Magazine article from: Marketing Week Parry, Caroline January 15, 2004 700+ words
...development, which has ensured that Muller is represented in all areas of the...the brand's core ranges remain Muller Corner, Mullerlight and Mullerice, there...portfolio. The newest additions include Muller Amore, a luxury Greek style yoghurt...
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- Magazine article from: Marketing January 25, 2001 700+ words
...s cereals will appear in shops from this week. The Muller Corner with Kellogg's Crunchy Nut Corn Flakes is aimed at adults, while Muller Corner with Frosties or Coco Pops are targeted at children...
- Finding healthy balance with Muller Corners.(PRODUCTS & PACKS)
- Magazine article from: Food Trade Review March 1, 2005 700+ words
Muller Corner is launching a new Healthy Balance range...great taste that people expect from a Muller Corner. It is the perfect snack to enjoy on...particularly popular at breakfast time. Contact Muller on tel: 01630 698600
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...deliver products which satisfy consumer needs and emerging trends, Muller Mini Fruit Comers. one of the variants of yogurt brand Muller Corner will be relaunched as new Muller Snack Size Fruit Corners. The new Muller Snack Size Fruit Corners...
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