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Media agencies line up for pounds 32m Santander.(Brief article)
Santander, the Spanish banking group, has called a review of its pounds 32 million UK media planning and buying business following its recent acquisition of Alliance & Leicester and the savings arm of Bradford & Bingley.
The review includes media for the two brands, plus Abbey. Carat, the incumbent on Abbey and Alliance & Leicester, has been invited to repitch as part of a process that is expected to conclude by the end of the year.
Carat has held the pounds 18 million Abbey business since November 2005 and retained the business following a review last year. It won the pounds 14 million Alliance & Leicester business in 2006, ahead of Santander's pounds 1.3 billion acquisition of A&L this July.
Media for the Bradford & Bingley savings business, which was bought last month, is handled by MediaCom ...
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