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EBay prepares for pounds 15m UK media pitch.(Brief article)
EBay is gearing up for a review of its pounds 15 million media planning and buying account.
A formal pitch for the business will kick off at the start of next year, but eBay has already informed agencies of its intention to call the review.
The account was previously held by PHD, which parted company with eBay in February this year after it moved the majority of its adspend into digital and below-the-line channels.
However, eBay is understood to be planning to increase its media spend and move back into above-the-line activity.
This week, eBay appointed the Aegis-owned Carat to handle media for its estimated pounds 1.2 million UK pre-Christmas campaigns.
The auction site's online ...
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