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It may only be November, but executives such as Simon Cowell and HMV's music manager Melanie Armstrong are already confident that the market has seen the release of the year's biggest-selling single: Hero by X Factor Finalists 2008.
The single, a version of the Mariah Carey track released to raise money for the Help For Heroes campaign, debuted at number one yesterday (Sunday), with sales of 313,244 more than half of them physical.
Cowell tells Music Week, "I will predict that the biggest-selling record this year will be the X Factor charity record." And this sentiment is echoed by HMV's Armstrong, who forecasts Hero will even outsell the Christmas single from the eventual X Factor winner.
Hero's weekly total already puts it ahead of the first-week sales of Leon Jackson's When You Believe, which recorded 2007's highest weekly sale of 275,742 units last December.
"It seems to be the combination of a hit TV show and a decent charity," Armstrong explains, when quizzed on the reasons for this success. "Those two combined mobilise people."
However, while the success of the single may be down to these two predictable and much-tested factors, Hero's high ...