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Of God and Good Design.(International Edition; RELIGION)(Bible Illuminated: The New Testament)(Brief article)

Newsweek International

| November 10, 2008 | Bennett, Jessica | COPYRIGHT 2008 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Jessica Bennett

How do you create a bible that entices people who don't read the Bible? Swedish advertising guru Dag Soderberg decided recent versions lacked visual punch, so he made a new one with big, glossy photos, hoping design fans will display it proudly on their coffee tables. It worked in Sweden, where his "Bible Illuminated" sold 30,000 copies last year. Sweden's archbishop endorsed it and gave a copy to the outgoing prime minister as a parting gift.

When "Bible Illuminated: The New Testament" hits U.S. shelves this month, it might be a harder sell. The book opens with an Andy Warhol poster ("Repent-- and Sin No More!") and often juxtaposes modern imagery with ancient scripture. In Matthew, a passage ...

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Source: HighBeam Research, Of God and Good Design.(International Edition; RELIGION)(Bible...