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Aso Plays a Cold Card.(International Edition; UNCOOL CHRONICLES)(Japan's newly elected prime minister, Taro Aso)(Brief article)
Byline: Kate Dailey
Japan's newly elected prime minister, Taro Aso, is mad for manga, the comic books that embody Japanese pop-culture cool. Analysts say Aso's been playing up his passion in order to woo young voters. Bad news for Aso then that manga sales in Japan are down for the first time in 12 years, indicating waning interest.
A decade ago, manga was a surefire cash cow for Japanese publishing houses. But as consumers turn increasingly to the Internet and mobile phones for entertainment, manga publishers are having to find new ways to compete. They've expanded to mobile platforms like a manga channel for Verizon phones. And they're
also eyeballing Hollywood, which has produced blockbuster hits like "Iron Man" and "The Dark Knight" at a time of ...
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