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MARKETING: Idea Cup renews advertiser interest in cricket.
from BUSINESS LINE, August 27, 2008 Mumbai, Aug 26 - With Ten Sports now sharing the television feed with Doordarshan for the last two matches of the Idea Cup, there is now renewed advertiser interest in the series.
According to media planners Doordarshan is commanding a rate of Rs 2 lakh for a 10 second spot and Ten Sports, which had reserved some inventory for the last few matches, has hiked its rates to Rs 2.5 lakh from its earlier rates, which hovered between Rs 1.80-2 lakh.
"There is almost 20 per cent of inventory left with Ten Sports and it has jacked up its asking rate to Rs 2.5 lakh for the 4th and 5th one day international (ODI) of the Idea Cup," …
