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MARKETING: Front-loading washing machine from LG.
from BUSINESS LINE, August 27, 2008 New Delhi, Aug. 26 - LG Electronics has unveiled its front-loading washing machine model, Steam Tromm, for the Indian consumer. The company aims to garner a 30 per cent market share in washing machine category in India by the end of the year with the new range. Mr V. Ramachandran, Director - Sales and Marketing, LGEIL, said, "The positioning of …
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