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BIG a big hit, lifts toto lottery sales.

Yomiuri Shimbun/Daily Yomiuri

| October 31, 2008 | COPYRIGHT 1999 Yomiuri Shimbun. (Hide copyright information)Copyright

BIG a big hit, lifts toto lottery sales

Masato Yahagi / Yomiuri Shimbun Staff Writer

Yomiuri

The National Agency for the Advancement of Sports and Health, which manages the toto soccer lottery, has finished repaying long-term loans totaling about 19 billion yen, a result brought about by a dramatic improvement in lottery sales.

The growth in sales is attributable partly to the improvement of lottery products and a more effective sales system.

The toto soccer lottery started in 2001 as a way to ensure financial resources for promotion of sports. Sales, which totaled about 64.3 billion yen in the first year, declined annually to …

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