BIG a big hit, lifts toto lottery sales
Masato Yahagi / Yomiuri Shimbun Staff Writer
The National Agency for the Advancement of Sports and Health, which manages the toto soccer lottery, has finished repaying long-term loans totaling about 19 billion yen, a result brought about by a dramatic improvement in lottery sales.
The growth in sales is attributable partly to the improvement of lottery products and a more effective sales system.
The toto soccer lottery started in 2001 as a way to ensure financial resources for promotion of sports. Sales, which totaled about 64.3 billion yen in the first year, declined annually to …