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Leading independent Full Time Hobby is planning a two-tier release strategy for the critically-acclaimed debut from Brooklyn natives School Of Seven Bells, as it looks to grow their British audience over the next 12 months.
A musical vehicle for ex-Secret Machines man Benjamin Curtis and identical twin sisters Alejandra and Claudia Deheza, both formerly of Oh! Air! Library!, School Of Seven Bells formed in 2007 having met while their respective bands were supporting Interpol on a UK tour.
After they signed record and publishing deals with American label Ghostly International, a series of low-key independent singles followed in the US and the UK, where their reputation is growing notably. In the UK, their debut came in the shape of the Sonic Cathedral seven-inch, entitled My Cabal and released in April, and this was followed last week by the Ghostly International seven-inch, entitled Half Asleep.
"Ghostly's approach has been one of letting the respective reputation of the band members, and their music, do the groundwork. There has been no huge push as yet," says Full Time Hobby's director Nigel Adams.
The signing is representative of the growing ambitions of Ghostly International, which is moving away from its dance-music roots and reinventing itself with a much broader roster of artists.
Adams signed the band to a UK ...