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FEATURE: THAWING ICELANDIC RELATIONS.
The most eruptive economic events in memory have failed to extinguish Iceland's hotbed of musical energy. Music Week travelled north for the You Are In Control conference and into a wealth of debate
By Christopher Barrett
DIPLOMATIC RELATIONS BETWEEN THE UK AND ICELAND may well be as frosty as the Vatnajokull glacier, but as the country's economic freefall continues, delegates at the You Are In Control conference in Reykjavik were left in little doubt as to the rich creative resources of Iceland's music business.
Throughout the conference, which took place on October 15-16, the days were spent focusing on new opportunities that the ever-metamorphosising world of music monetisation presents. And, as darkness fell, stages lit up around the city with the 10th annual Iceland Airwaves Festival proving to be a vibrant showcase for hundreds of domestic artists.
Along with established Icelandic acts such as Gus Gus, the venues in Reykjavik's bustling 101 district found promising local artists including Seabear, Benni Hemm Hemm, [lafur Arnalds and FM Belfast joined by internationally-renowned names such as CSS and Vampire Weekend.
Given its tiny population of just 300,000, Iceland has for many years boasted a remarkably large and gifted array of local talent and a fiercely independent spirit - making it a hub of musical creativity.
You Are In Control was launched by Iceland Music Export (IMX) and overseen by the organisation's managing director Anna Hildur, who strongly believes that Iceland is the perfect place in which to discuss forward-thinking strategies.
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