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PHYSICAL SINGLES SALES JUMPED by 48% two weeks ago to reach their highest level for five weeks, yet it seems little more than a blip in the sector's painful decline.
While both seven- and 12-inch vinyl sales slipped in week 42, CD sales improved 51.4% week-on-week, primarily due to the release of The Winner's Song by Geraldine and Leon Jackson's Don't Call This Love, tracks associated with TV reality shows which traditionally generate more physical sales than downloads.
And despite the lift their CDs gave, physical sales as a whole in week 42, at 72,302, were just under 3.5% of the overall total of 2,078,903, according to data from The Official Charts Company.
While current X Factor champion Leon Jackson's latest single secured little more than one in four of its first-week sales in physical form, it is exactly a year this week since his predecessor Leona Lewis' Bleeding Love powered to first-week sales of 218,805, 112,776 (51.54%) units of which were physical, a total that eclipses the entire physical sector combined two weeks ago.
The ongoing shrinkage of the physical singles sector has both precipitated and been accelerated by its desertion by high street retailers, including Woolworths, Boots, WH Smith and Sainsbury's, despite record company initiatives, including the launch of a 99p single-track CD. It reached an all-time low of ...