Chinese Appliance Makers Aim Rural Areas.

BEIJING, September 04, SinoCast -- A promotional campaign themed on "delivering home appliances to countryside" initiated by China's central government is expected to make Chinese household appliance manufacturers see some hope for sales rebound, as their overseas businesses are slackening out of a global economic decline.

In 2007, the country's export of CRT TVs decreased 17% from a year earlier, in line with a global trend from CRT to plat panel. And in the first half of 2008, the year-on-year growth in its export of refrigerators and washing machines descended 35 percentage points and 15 percentage points, respectively.

Besides, as the global economy is …