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National Lottery operator Camelot is launching a TV ad campaign for Lotto, focusing on the positive attitudes of those who enter the draw.
The campaign, which breaks this weekend, will use a series of feel-good situations intended to convey the excitement of playing the Lotto game.
The ads, created by Abbott Mead Vickers BBDO, which retained the Lotto business after a review in April, end with a voiceover introducing the strapline 'Welcome to the Lotto way of thinking. Think Lotto'.
The campaign will be supported by interactive activity including banner …