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The Stuff of Life.(The Good Life; THE GOOD LIFE: TRENDS)(23andMe, perfumes, momastore.org, dna-art.co.uk, Lanvin cufflinks, and Genetic Denim )(Buyers guide)(Brief article)

Newsweek International

| November 03, 2008 | Mala, Elisa | COPYRIGHT 2008 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Elisa Mala

The building block of life, DNA (deoxyribonucleic acid), is becoming more dominant and getting a life of its own. Leaving imprints on the fashion, jewelry and art worlds, the double helix is even the guest of honor at the occasional shindig. "Spit parties" have become the latest social-networking craze, like the one recently organized by 23andMe, a genetic-testing company named for the number of chromosome pairs in the human genome. Combining genetic testing with gin and tonics, friends and family compare congenital predispositions by sharing test results ($399; 23andme.com). Hereditary blueprints can also be turned into personalized perfumes and colognes ($135; mydnafragrance.com). For ...

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