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Purchasing's involvement in time-based strategies.
A BACKGROUND PERSPECTIVE
Since the early 1970s the emphasis of competitive strategy has shifted from productivity, to quality, to cycle-time reduction.[1] From the late 1980s through the 1990s, "time" has been the focus of many leading organizations in manufacturing and service, both private and public, domestic and foreign. The motive for this focus has been for strategic advantage, and often survival. Today quality is not only expected, but is essential in order to attain a competitive advantage. Consequently, purchasing executives predict that the ability of firms to bring new products to market quickly will only increase in importance during the late 1990s.[2]
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