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SHENZHEN, September 22, SinoCast -- China is quickening its steps to promote the China Mobile Multimedia Broadcasting (CMMB) services throughout the country, after CMMB trial operation in the Beijing Olympic Games made a success.
China's State Administration of Radio, Film and Television (SARFT), the big name behind CMMB, will set up a new company to take charge of the CMMB business in China, disclosed Xie Jinhui, an official for the Academy of Broadcasting Planning SARFT, on September 18. In addition, the nation is considering building regional operational branches.
"It will take billions of renminbi to finish the plan," said Mr. Xie, "a flock of the …