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from BUSINESS LINE, September 28, 2008 Rising interest rates, flare-up in steel and cement prices and consequent rise in housing costs have forced the middle- and low- income groups to postpone plans to purchase or construct that dream home.
In such a scenario, realty players look like they are going back to the drawing board and reworking their sales strategy - to come up with low-cost housing options.
"We now have a situation where low-cost housing is engaging the attention of established players," says Mr P.B. Sajan, Executive Director of Costford (Centre of Science and Technology for Rural Development), a Kerala-based voluntary agency specialising in the …