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Thailand: BFIT Securitiesjoins hands with True Corp to offer online-trading services at True coffee shops.

Thai Press Reports

Section: Business News - BFIT Securities has joined hands with True Corp to offer online-trading services to coffee drinkers, the Bangkok Post reports.

Online services would be offered to customers at all 28 branches of the True Coffee chain, said Prasit Srisuwan, the chief executive of BFIT Securities (BSEC).

He said that for BSEC, the programme offered a low-cost avenue for expanding its potential investor base when compared with the fixed investment cost of between one million and million baht for setting up its own cyberbranch.

"We see the strategy as fitting in with the lifestyle of younger investors," Mr Prasit said.

The strategy …

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