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The Work: New Campaigns - The world.(Ogilvy New York)(briefs)

Campaign

| October 17, 2008 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright
 
GUINNESS - TORNADO - AFRICA 
CREDITS 
Project: Tornado 
Clients: Matthew Barwell, marketing director; Erik Uddenberg, regional 
brand director; Simon Breckon, regional marketing manager, Guinness, 
Diageo Africa 
Brief: Dramatise the unique brewing process of Guinness 
Creative agency: Saatchi & Saatchi 
Writer: Alice Gnodde 
Art director: Larissa Elliott 
Planners: Karl Bates, Yuki Molteni 
Media agency: n/s 
Production company: Stink Films 
Director: Martin Krejci 
Editor: Robota-Filip Malasek 
Post-production: Absolute Post, The Mill 
Audio Post-production: Scramble 
Exposure: TV in Nigeria, Ghana, Cameroon, Kenya 

Guinness is embarking on a fresh round of advertising in Africa with a special focus on …

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