Full service. (Paul Hsu, CEO and president of High Definition Computers)(Cover Story)

* Birthplace: Taiwan

* Age: 40 in January

* Business Headquarters: Sunnyvale, CA (moving to Santa Clara)

* Founder/President/CEO and 52% ownership of High Definition Computers

* Sales: $35 million

High Definition computers assembles its own PC clone, the Victoria, and sells them through the five California stores which this company has aggressively expanded into since its inception in 1990. You might find a HD store right next to an electronics giant like Fry s. but with Editor's Choice awards coming from the likes of Byte and PC Computing and hardware like Intel CPUs and Seagate hard drives under the hoods of these babies, president and CEO Paul Hsu worries little about his competition.

In fact, the company name has already garnered substantial respect. In the offices of one of the computer industry's biggest names (hint: it's not Apple, it's...) you will find HD brand computers. Everyone has their own needs and thus their own specifications, and more often than not, company economics prevent managers from breaking into the assembly line to …