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Media Lifeline: Five.(Channel 5 Broadcasting Ltd.)
Over 11 years, FIVE has had five marketing chiefs plus a fair few identity changes.
March 1997: In the run-up to the launch of Channel 5 (as it then was), brand strategy was mapped out by its marketing director, David Brook, along with Mother, with help from Michaelides & Bednash (strategic planning) and PHD (media) to position the channel as an exciting and stylish 'youthful mass market channel'. All the groundwork is undone, however, when the Spice Girls are hired to headline the on-screen launch extravaganza.
August 1998: Brook had moved on just months after the launch, to be succeeded by Jim Hytner, who appoints Walsh Trott Chick Smith to freshen up the channel's image. The on-screen look, and 'candy-stripe' logo, stays put. But in 1999, marketing moves away from short-term work to highlighting the channel's best programming.
September 2000: Hytner now attempts to reflect Channel 5's status as an established mainstream channel by commissioning 42 new on-screen idents featuring well-known (ish) personalities that included Boy George, Keith Chegwin, Linford Christie and Leslie Grantham, poking gentle fun. 'We think the idents should not just brand the station, but express the personality of the channel and entertain at the same time,' Hytner explains.
September 2002: Hytner had moved on in July 2001. He was replaced by David ...
- And it's bye-bye to Brookie: David Brook, the last of Channel 4's old guard,...
- News wire article from: Europe Intelligence Wire October 21, 2002 700+ words
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- News wire article from: Europe Intelligence Wire October 21, 2002 700+ words
...Byline: MATT WELLS When Channel 4 announced that Brookie faced...of the Merseyside soap, the Channel 4 chief executive called David Brook into his office to discuss...core business and "building a channel from scratch". The strategy...
- Brook quits C4 to start own content development shop.(David Brook resigns as...
- Magazine article from: Campaign October 18, 2002 700+ words
David Brook, the man who launched FilmFour and E4, is leaving Channel 4. Brook, Channel 4's director of strategy and marketing, leaves as the channel shakes up its business with up to 200 redundancies and a new-look schedule. Brook is...
- Channel 5 puts its faith in the Guardian's youthful visionary. (Channel 5's...
- Magazine article from: Campaign Beale, Claire March 22, 1996 700+ words
...in Islington what would mark Channel 5 out from its competitors...marketing supremo. This week David Brook, the erstwhile marketing wunderkind...decision to change track to Channel 5 seems a shrewd move. This...another newspaper. But with Channel 5 he'll be able to really...
- BRIEFS: Channel 4 director given new role.(David Brook)(Brief Article)
- Magazine article from: Marketing July 11, 2002 700+ words
Channel 4 director of strategy and development David Brook has been given a new role as joint chairman of a new creative strategy group with C4 director of programmes Tim Gardam. The appointment forms part of the wider restructure by chief executive Mark Thompson.
- First time on TV. (UK's Guardian Media Group marketing director David Brook)
- Magazine article from: Marketing Dignam, Conor March 28, 1996 700+ words
David Brook once described himself as...last terrestrial television channel. He is the man charged with...persuading viewers to tune in when Channel 5 comes on air next January...problems for both Brook and Channel 5 is that 4.7 million UK...
- HOTLINE: David Brook emerges as chief executive of The Optimistic...
- Magazine article from: Campaign November 14, 2003 700+ words
David Brook, the former director of Channel 4, has emerged as the chief executive of The Optimistic Network. It plans to launch a series of digital TV and radio channels, the first of which is the entertainment channel Nation277.
- David Brook.
- News wire article from: Europe Intelligence Wire November 25, 2006 700+ words
(From Yorkshire Post) DAVID Brook, who received the MBE for services to business and sport in Yorkshire, has died aged 76. David Brook's working-class roots were in Halifax and he never lost his love for his native town, helping to bring...
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- Magazine article from: Campaign Cook, Richard November 21, 1997 700+ words
...on the that David Brook is talking about doing at Channel 4. The relationship...caution about the channel's ability...marketing that the channels actually do...no doubt that David Brook has created...brand image at Channel 5 as far as...
- CHANNEL 4.
- Magazine article from: Campaign June 4, 1999 700+ words
...Marketing strategy To call David Brook the marketing chief of Channel 4 undervalues his responsibility...However, inasmuch as Channel 4 has a brand guardian, David Brook fills that role, ensuring that all Channel 4's communications and...