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The World: Singapore - Quintet chase dollars 50m Singapore Airlines account.(Singapore Airlines Ltd.)(Brief article)
Five agencies have been lined up for the Singapore Airlines media planning and buying business, which is worth an estimated dollars 50 million.
Carat, OMD, Dentsu Media and Starcom MediaVest have all responded to a tender request for information sent out by the airline, as has the incumbent, MEC.
A second phase will be conducted shortly in which agencies will need to contest a request for proposal ...
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