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The Week: Karmarama wins pounds 10m Lastminute.com and Travelocity.(Brief article)
Karmarama has scooped the pounds 10 million-plus advertising account for Lastminute.com, Travelocity and Holiday Autos, after a three-way pitch.
The agency beat WCRS and Brooklyn Brothers to the account, in a pitch handled by OysterCatchers. Farm, the incumbent on Lastminute.com, was not involved in the process.
In the past, Travelocity has used Miles Calcraft Briginshaw Duffy to produce its advertising, but has not run any significant campaigns since 2005.
Karmarama will work across all three brands and has been briefed to produce work that will break early next year. Lastminute.com ...
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